Home » FC 27 Marketing Controversy: Why Players Say EA Is Overlooking Female Football Stars? IGGM.com Analyze

In recent official promotional activities for EA’s FC 27, some players have pointed out that EA consistently places male football stars at the forefront, seemingly neglecting female players.

IGGM.com discovered that this contrasts sharply with FC series previous two installments, where Ballon d’Or winners like Alexia Putellas and Aitana Bonmatí occupied prominent central positions on game covers.

This shift in visual focus by EA is widely seen as a commercial compromise to address the backlash from the core male football player community over the past few years, sparking widespread discussion within the community.

FC 27 Marketing Controversy Why Players Say EA Is Overlooking Female Football Stars IGGM.com Analyze

Where Are the Female Football Stars?

With the strong push for gender equality in football over the past two years, the status and proportion of female football players in FC 27 have actually been further enhanced compared to FC 26.

Not only does it continue to play a pivotal role in official capabilities, but it has also achieved substantial breakthroughs in the deep integration of game modes.

Latest Top List

According to statistics from IGGM.com, the first batch of top player ratings released by EA on August 17th has resulted in significant changes to the women’s football rankings for the new season:

1. Alexia Putellas

With an exceptionally high overall rating of 91 OVR, she retains her position as the top female footballer in the world according to FUT 27.

2. Aitana Bonmatí

Because of injuries, the newly crowned Ballon d’Or winner’s rating has slightly decreased to 90 OVR this season.

3. Khadija Shaw

Her rating soared to 90 OVR thanks to her dominant performance leading Manchester City to Women’s Premier League title.

4. Yui Hasegawa

One of the female footballers with the biggest increase this week, her rating jumped 3 points to 88 OVR thanks to her outstanding performance as a midfield core.

5. Alessia Russo

Despite scoring a career-high 24 goals across all club competitions, EA unexpectedly lowered her OVR to 88, a result that sparked considerable discontent among players in the community.

Deep Integration with Career Mode

In FC 27, women’s football is fully integrated into Career Mode, enjoying the same fully revamped transfer market system, multi-stage contract negotiations, and Dynamic OVR fluctuation mechanism.

Ultimate Team Upgrade

The mixed-gender FUT system, introduced in previous FC games, has been upgraded in FC 27, with a more mature overall mechanism.

1. Destined for Glory

In the community voting event Destined for Glory, which began on August 21st, all basic female football player cards have equal nomination and voting rights.

If selected by the community, the female football card can also receive dynamic stat upgrades based on real-world match performance, i.e., Live Cards.

The most obvious value of Live Cards lies in their significant boost to base stats. If used in your FUT lineup, they can often serve for months, eliminating the need for constantly upgrading players and consuming FUT coins.

Especially in matches, they can even be game-changing powerhouses. However, Live Cards are also quite valuable.

You can accumulate coins after FC 27 launch by playing all the weekly Squad Battles, competing in Rivals and UT Champions, and quickly farming Milestones. However, it takes at least a week to see noticeable returns, which is too time-consuming for players aiming to excel early in the game.

Therefore, you can choose a faster and more affordable method: buy FC 27 coins at IGGM.com. We have a large inventory available, and most orders arrive within approximately 15 minutes!

2. Model Upgrade

FC 27’s upgraded Authentic Gameplay 2.0 features refined adjustments to women’s football’s unique abilities, ball control shifts, and the new unbalanced dribbling system, giving women’s football a distinct advantage in Ultimate Team mixed-team matches.

Furthermore, in The Grounds, female football stars like Chloe Kelly will serve as core mentors at club bases, allowing players to selectively learn from them to improve their match attributes.

Is the Promotional Coverage Synchronized?

As the results above indicate, FIFA 27 does not appear to have overlooked female football players when it comes to in-game content.

However, the concerns raised across community forums about the limited visibility of women’s football in the game’s promotional coverage are valid. According to a survey by IGGM.com, this can mainly be seen in the following areas:

1. Media and Social Platforms

The Standard and Ultimate Editions of FC 27 both feature male football stars on their covers, while the homepages of major media outlets are similarly dominated by male players.

By comparison, although Alexia Putellas, one of the leading female footballers, earned an impressive 91 rating – matching the highest-rated male players in the official article – she was not given a prominent position in the promotional poster visuals.

2. The Grounds Mentor Promotion

Even though Chloe Kelly is also listed as a core mentor in The Grounds, current promotional materials prioritize and focus on Mbappé and Alex Hunter in the most polished trailers and Gameplay Deep Dive.

Chloe Kelly’s promotion, however, is largely limited to static posters and text descriptions.

3. Potential Inequality in Destined for Glory

Although female soccer player cards are eligible for the vote, the men’s team clearly has a much larger fanbase. Without official quota protection, the winner of the dynamic upgrade card with the most votes will almost certainly be a male soccer star.

These are all examples of absolute synchronization and equality in the rules, which, in the face of the actual fan economy benefits, could potentially become a form of indirect suppression of female soccer’s exposure.

In summary, based on EA FC 27’s performance, the official core strategy can be summarized as maintaining equality in game mechanics and content, while prioritizing men’s football in marketing and business operations.

IGGM.com believes that this seemingly contradictory dual-track system is entirely determined by commercial interests and the largest possible audience. In fact, this phenomenon may become an unspoken industry rule among many sports simulation games.

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